Hey there, boutique yoga or fitness studio owner!
Are you ready to massively increase your income...without massively adding to your to-do list?
I know you've got a lot going on, so I'll get right to the point.
You know you need new studio members to hit your income goals, BUT:
* You don't have the funds to hire a pricey marketing consultant
You have probably tried a bunch of things already...
but somehow despite all of your efforts, your revenue just hasn't taken off the way you hoped.
HUNDREDS (OR THOUSANDS!) SPENT ON ADS WITH NO RESULTS
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MONEY & TIME "INVESTED" IN COACHING WITH NO INCOME INCREASE
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TALK ABOUT THE LACK OF TIME, THE LACK OF MONEY, THE LACK OF KNOWLEDGE.
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But what if someone could hand you a blueprint...
...a simple, easy-to-follow strategy that will continue to bring you new members each month like clockwork...
that adds thousands to your recurring revenue in just a few short months?
So...I was a bit of a disaster as a fitness and yoga teacher for a while there. But I DID have the marketing chops to make my business (extremely) profitable.
Unlike most studio owners, I made my way from the business world and learned the yoga along the way.
In 2018, I bought my first yoga/fitness studio on a whim (seriously! ask my husband!) and have spent every day since grateful I took the plunge.
What started as one location has blossomed into a thriving studio group of three (and counting), including two opened during the pandemic.
I firmly believe that:
Life is too damn short not to do what you LOVE
You do NOT need to forgo a six figure income to do it
All coaches have their "competitive advantage." Mine is my unique combo of successful studio owner experience along with 15+ years in marketing (including a lot of consulting for small businesses.)
I know how to target your ideal client, get them in the door and sell them on your studio.
Ask them to imagine what life will be like when they too have the success you have?
IMAGINE POSSIBLE BENEFITS.
BE VISUAL, CREATIVE. IMAGINE THE BENEFITS.
How would your life change if your studio was paying you a generous salary without...
• More Time....
• Wasted Money....
• Other Frustrations
• Other Obstacles
GO DEEPER INTO THE BENEFITS.
How can you drive home the results more? Get as specific as possible.
HERE'S A HUGE BENEFIT
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HERE'S A HUGE BENEFIT
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et
HERE'S A HUGE BENEFIT
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et
HERE'S A HUGE BENEFIT
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et
HERE'S A HUGE BENEFIT
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et
HERE'S A HUGE BENEFIT
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et
Show off just how much easier, lighter, happier, better things will be when this solution is placed into their lives.
The New Member Method with Jen Russell
This results-driven combo of course/coaching/done-for-you marketing is designed to add thousands of dollars to your recurring revenue in a few short months.
While the program is designed to be completed in just three months, you get lifetime access to all content AND six months of coaching with Jen.
WHAT'S INCLUDED
LIFETIME ACCESS TO THE NEW MEMBER METHOD STRATEGY & COURSE
The strategy, scripts, copy-and-paste automations and on-demand training are yours to keep (and keep coming back to, time and again.)
TWICE MONTHLY COACHING FOR SIX MONTHS
As you implement your new strategy and systems, you'll have questions! These small group sessions (60 minutes/Zoom) will help you refine your path forward with personal support from Jen.
DONE-FOR-YOU FACEBOOK ADS
Facebook ads designed to speak straight to YOUR ideal student plus training so you can confidently edit and create your own ads once the program ends. (No getting stuck paying an ad expert every month!)
SUPPORT WHEN YOU NEED IT
Access to Jen via private, client-only Facebook group anytime you have a question. No need to wait and struggle until our next coaching call!
SUMMARY OF WHAT YOU'LL SHOW, TEACH, OFFER IN YOUR PRODUCT.
EXPLAIN THE
LIMITED TIME DEAL.
Are there limited quantities? Limited time? Special offers? Explain and give a reason WHY they must take you up on the offer today.
This is your scarcity. You must have some sort of scarcity to encourage immediate action.
YOU GET RESULTS OR YOUR MONEY BACK
I want you to be THRILLED with your coaching investment! If you follow the program in its entirety and don't get 100+ new leads for your studio business after three months, I will happily refund 100% of your purchase price.
WHAT KIND OF RESULTS CAN YOU EXPECT?
You are guaranteed at least 100 leads over the course of the three-month program (or you get your money back!)
Below are anticipated results for an average studio:
THREE MONTH PROGRAM RESULTS
Leads over three-month program: 100
Number purchasing a discounted first month of membership: 37
Number continuing past first month: 33
Recurring revenue added (based on a $129 unlimited membership): $4,257
Total revenue added from two-month program (assuming an average client lifetime value of $700, which is slightly below industry average): $23,100
12 MONTH RESULTS
The previous numbers are *only* from the initial three months. What does this look like a year from now if you continue to implement the strategies?
Net new members each month: 11
Total membership gain over 9 months (after natural churn): 99
Total value added over the subsequent 10 months: $69,300
Total value added over 12 months: $92,400
IF YOU HAVE MULTIPLE PRICE POINTS,
YOU CAN LAY IT OUT HERE.
START
$19
Billed annually, no set up fee.
• Included in the package
• Included in the package
• Included in the package
• Included in the package
PRO
$39
Billed annually, no set up fee.
• Included in the package
• Included in the package
• Included in the package
• Included in the package
• Included in the package
• Included in the package
MID
$29
Billed annually, no set up fee.
• Included in the package
• Included in the package
• Included in the package
• Included in the package
SUMMARIZE WHAT SORT OF TRANSFORMATION HAPPENED BECAUSE OF YOUR OFFER.
List Out Examples That Help Your Prospect
See Themselves After They've Used Your Product.
ADD SOME VIDEO TESTIMONIALS IF YOU HAVE THEM.
Remind Them Of The Scarcity.
That Waiting Will Have Consequences.
RESTATE YOUR OFFER HERE.
START
$19
Billed annually, no set up fee.
• Included in the package
• Included in the package
• Included in the package
• Included in the package
PRO
$39
Billed annually, no set up fee.
• Included in the package
• Included in the package
• Included in the package
• Included in the package
• Included in the package
• Included in the package
MID
$29
Billed annually, no set up fee.
• Included in the package
• Included in the package
• Included in the package
• Included in the package
Ask question here for the product that brings home the value or handles an objection.
Ask question here for the product that brings home the value or handles an objection.
Ask question here for the product that brings home the value or handles an objection.
Ask question here for the product that brings home the value or handles an objection.
CLOSING ARGUMENTS. SUMMARIZE THE GREAT RESULTS, OFFER,
BONUSES, AND GUARANTEE. LAST REMINDER OF SCARCITY.
LAST CHANCE, FINISH WITH YOUR OFFER.
START
$19
Billed annually, no set up fee.
• Included in the package
• Included in the package
• Included in the package
• Included in the package
PRO
$39
Billed annually, no set up fee.
• Included in the package
• Included in the package
• Included in the package
• Included in the package
• Included in the package
• Included in the package
MID
$29
Billed annually, no set up fee.
• Included in the package
• Included in the package
• Included in the package
• Included in the package
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