Hey there, boutique yoga or fitness studio owner!
We know you've got a lot going on, so we'll get right to the point.
At the end of the day, to increase your studio's income, you need more monthly members. And to get more members you need to:
- Bring a LOT of new people through your doors
- Have a rock solid plan to sell them on your membership
Unlike most programs that focus on either strategy (like pricing, email marketing and the sales process) or lead generation (ie: paid ads or referral programs), we do both. The combination means that our clients dramatically increase their recurring monthly revenue after just a few months of working together.
And more good news! We will not only design your new sales funnel and create your ads for you, you also receive high-touch support through weekly calls and additional hours of done-for-you marketing services you can use to complete your highest priority projects.
Ready to learn more? Click "Get My Free Profit Calculator" to learn exactly what you can expect to add to your business's bottom line with our program.
THE STUSIO SCALE
3-MONTH SUCCESS PLAN
FOCUSING ON YOUR BOTTOM LINE
Because our program is built for the studio owner who already has day-to-day studio management on lockdown, we are able to dedicate 100% of our time on bringing in new students, converting them into members and maximizing your revenue from your client pool.
And because we know that your time is precious, we won't waste a second of it on busywork. We'll meet weekly 1-on-1 to map out your itemized to-do list and we're available for realtime support or questions anytime you need us. We also have a weekly small group coaching call where you can receive not just expert guidance but also support from your fellow studio owners.
What we'll accomplish:
PHASE 1: Building the Foundation
We will: create your new sales funnel (including copy & paste automations), review your entire pricing menu and intro offer and audit your website to ensure maximum conversions
You will: implement our recommendations (bonus! you get four hours of done-for-you expert marketing support each month and can choose to use that time to have us implement your website and software updates.)
Time to complete: two weeks
PHASE 2: Calling in New Clients
We will: create Facebook ads and optimize based on performance
You will: implement the program's database reactivation, referral and community outreach strategies with our guidance and support. Again, you have four hours of marketing services each month and we're happy to build out these campaigns for you.
Time to complete: six weeks
PHASE 3: Maximizing Your Revenue
We will: Work with you to build a full annual calendar of promotions and activities designed to maximize the profit potential of your studio.
You will: implement your new calendar of revenue-generating programs.
Time to complete: four weeks
HIGH LEVEL OF SUPPORT
This is not an on-demand course where you're left struggling and trying to make sense of brand new techniques and strategies.
Not only will you have a weekly 30-minute 1-on-1 strategy call AND a weekly 60 minute small group coaching call, we also provide you with four hours of done-for-you marketing services each month.
Plus, we will we map out your "to dos" with specific step-by-step instructions and are also available whenever you have a question or want our feedback. In addition to our weekly meetings, your program investment also includes unlimited 1-on-1 support via Facebook Messenger every Monday through Thursday from 9am-4pm PST for three full months.
"STRATEGY backed by ACTION! If you need more prospective clients, this strategy is IT! Having Jen's support and eyes on the process makes all the difference. I've tried a few of these strategies in the past, but there's SOLID GOLD in the MULTI-PRONGED approach, CONSISTENCY and FOLLOW-UP. You MUST be ready to do the work yourself or have a team to help with follow-ups. The strategy is real and needs attention. Get ready to GO BIG!!!
As a 10+ years studio owner, this is what I've been waiting for. I already had the mindset, team, systems and pricing in place. I just needed to know how the heck to get people in the door. Again, this is IT!
Kellie M, owner of Go Yoga Express
Can we be real for a minute? Most coaches and consultants offering their services to boutique studio clients are folks who have built a successful business but have very little training or expertise outside of their individual studio (and oftentimes they no longer even own a studio at all!)
That's not the case with us. We are proud to offer truly expert marketing services based on over 30 years of experience--in addition to successful studio ownership in the current market.
JEN: YOUR STRATEGY COACH
Unlike most studio owners, Jen made her way from the business world and picked up the yoga & fitness along the way.
What started in 2018 as one aerial yoga studio has blossomed into a thriving group of three (and counting), including two locations opened during the pandemic.
She marries her current owner experience (she loves nothing more than using her own studios as "labs" for her lead generation experiments) with 15+ years of professional marketing work.
Jen will work with you closely on your brand, messaging and developing creative new ways of generating revenue. She also leads the weekly small group and will be your biggest cheerleader.
TIM: YOUR MARKETING CONSULTANT
In addition to knocking it out of the park as Jen's little brother, Tim has spent the past 17 years working in the digital marketing industry with some of the biggest brands in the world (Microsoft, T-Mobile and Nordstrom to name just a few) providing them with everything from strategy, execution, analysis and operations.
He's excited by helping his clients solve challenges and loves using metrics to tweak strategy.
Tim will meet with you weekly to develop your digital marketing strategy and will roll up his sleeves to help you implement it. He's also your go-to guy anytime you need some troubleshooting support with your emails, automations or digital tools.
Your Custom Profit Map
Through our program, you will learn a LOT and become an expert at marketing your studio and getting new clients. But we know that when deciding to invest in coaching support, the ROI is huge. Fill out our quick form below and get instant access to our Profit Calculator where you'll see exactly what your income could look like 3, 6 and 12 months from now through our program.
You'll also receive a link to our Calendly schedule where you can book a free 60-minute strategy session with Jen and Tim to discuss your goals in greater depth.
THIS IS *NOT* THE RIGHT FIT FOR EVERY STUDIO
We will be sending TONS of new students through your doors. Exciting, right??
If you're ready for them, heck yes! However, if you're currently feeling overwhelmed with day-to-day operations or still working on delivering an excellent experience, more new students is not the answer (and, in fact, can add to your stress.)
Studio owners who do well in our program tend to have the following in common:
-Clients who rave about their classes
-Time in their (or their support staff's) schedule for 10-ish hours/week of work dedicated to this program over a 3 month period
-A willingness to try new things (including new offers, new pricing and new ways of reaching out to students)
If you are looking for some gasoline to put on the fire, this is ABSOLUTELY IT. But this program is not designed to solve foundational issues in your business and we want to be 100% upfront about that.
If you're reading this and feeling that internal YESSSSS!!!, the next step is to get your free Profit Map where you'll learn what's possible for your individual business.
We have built our pricing to offer an incredible return on your coaching dollars. With so much of our work focused on revenue-generating activities, most clients make many multiples of their investment as their recurring revenue continues to grow over the next 6-12 months. To learn what's possible for YOUR studio, fill out our quick form to receive your custom Profit Map.